Kalissa Rose De La Cruz

Community Engagement Assistant

Company: City of Port Colborne · Duration: May 2025 - Aug 2025

• Photographed events (50th anniversary, Music on the Lawn) for future promotion and social media use.
• Created photo op areas for an exhibit and events to create an interactive experience for guests and visitors.
• Transformed Roselawn’s 2025 summer exhibit into an online experience to have an accessible option for the exhibit as well as to immortalize the exhibit onto an online platform.
• Created reels and social media posts for the Port Colborne museums’ social media accounts to garner traction and promote experiences, events, and workshops.

Marketing and Special Projects Assistant

Company: Brock University, Brock LINC · Duration: Jan 2025 - Apr 2025

• Planned and created social media content using Canva and Loomly for the Brock LINC to promote events, programming and entrepreneurship opportunities/news.
• Created a monthly newsletter to promote Brock LINC events, news, and programming, as well as relevant community and partnership events.
• Participated in the process of event planning for networking events and award ceremonies to help foster and build the Brock LINC community.
• Assisted at the Brock LINC front desk to answer questions from students, visitors, and faculty about Brock LINC’s program offerings and research/entrepreneurship opportunities.

Events and Programme Assistant

Company: City of Niagara Falls · Duration: May 2024 - Aug 2025

• Assisted with the set up and take down of many events held in the Exchange Market Hall to ensure activities/events run smoothly.
• Created 5-8 Instagram story posts every Saturday morning to promote the vendors and activities at the Niagara Falls Farmer’s Market.
• Interacted and helped both vendors and customers at events if there were any issues ex. technical issues, navigating the building, help with setting up booths etc.
• Worked alongside volunteers for the weekly Farmers Market by assigning tasks, managing breaks, and supervising volunteers.

Marketing and Communications Generalist

Company: Brock University, Brock Professional and Continuing Studies · Duration: Sept 2023 - Dec 2023

• Planned and created social media content using Canva and Agorapulse for the Brock Professional & Continuing Studies and Brock ESL departments to promote events and increase engagement.
• Created email campaign promotions and e-newsletters for upcoming programs and giveaways using Campaign Monitor and WordPress to also keep the website up to date.
• Photographed and edited photos using Adobe Lightroom for events to post on the social media accounts and to add to the company’s photo archive.
• Assisted with the process of planning and brainstorming ideas for campaigns and assisting in executing these plans to ensure proper promotion of the company’s services.

Owner

Company: My Mom’s Closet · Duration: Jan 2024 - Present

‘My Mom’s Closet’ is a personal small business venture I had started in January 2024. The business is a second-hand vintage clothing business, mainly vintage women’s apparel/accessories. Presently, I have attended 10+ markets as a vendor and 3 pop-up events at Brock University as a student vendor as well.

• Created creative content on Instagram (posts, stories, reels) to promote and share markets/pop-up events attended using Canva and have grown my following to approximately 200 followers within 1 year.
• Reached out to local market coordinators and Brock University Students’ Union (BUSU) to participate and promote events and have built connections with experienced market vendors.